Friday 10-08-2018 - 09:44

This last year Durham Students’ Union embarked on a project to create an ambitious four year plan which is student focused, student facing and engaging.

 

The new strategy marks a shift in focus and seeks to clarify the identity of our organisation within Durham University’s unique collegiate environment.

 

Our fundamental aim at the Union is to make sure every student has the power and opportunity to transform their time at Durham.

 

We worked with everything different to find out what was most important to our members. Our new identity has developed from an awareness campaign involving focus groups, surveys, and students’ choice on the final design route.

 

The rebrand is very important as it allows us to clearly communicate to students our values as a Union and our plans to help them get the most out of their time in Durham.

 

Our brand is how we act, how we sound, how we look and ultimately how we live our principles – we champion students, we’re proud of Durham and we make the future better.

 

George Walker, current Students’ Union President, explains the importance of the new brand and strategy:

 

“We’re a students’ rights organisation – our members are vital to the way we run and what we do. We know how important it is to listen to our members and really understand how we can work and communicate with them on their terms. Both the new brand and strategy come after a concerted period of listening, and I really feel they reflect what we heard and learned. I hope that the launch of the new branding and strategy will set us on a path to collaborating with students more on the things that matter to them over the course of the next academic year. I would invite all Durham students to explore our newly revamped website and take a look at the work we’ve been doing.

 

“I’d also like to say a big thank you to all of the students who helped in the development of the original concepts for the brand and for the over 1000 students who voted on which of the final three design concepts to proceed with. We’re really confident you made a good choice, and chose a brand that will lead us towards a positive future.”