By identifying an issue or injustice then mobilising people and organising actions to influence or force the change you want to see, you can make a huge difference to the university community, the local area or even on a local scale. The problem with ‘awareness raising’ campaigns is that there is a rarely a way to measure the impact that your campaign has which can be counterproductive as you’ve spent a lot of resource (time and financial). Without a measure aim or key performance indicator (KPI) – how do you know when you’ve achieved the objective of your campaign?
We know that groups and individuals at Durham University do an incredible amount of campaigns so we hope this section supports you or your group to achieve the amazing things that you already do. Campaign planning can be difficult as sometimes students, campaigners and activists can get caught up in the end goal making it feel extremely ambitious to achieve. This guide aims to break down campaigning to help maximise the wins you’ll achieve. Once you've decided you want to campaign on an issue and thought about what that issue is, you're ready to start!
Campaigning on your own can be difficult and campaigns are likely to be much more successful if you have a critical mass of students to support you. Think about the central element of the issue which is unfair, unjust or discriminatory and what you'd like the ideal outcome to be.
It is so important to have clear, achievable aims to communicate to others – for instance it might be unlikely that your campaign will necessarily combat world peace within the academic year but you can campaign on particular issues which will contribute towards working towards a wider goal.
Once you know what you want to change, think about how you're going to do it. Getting organised is the primary cause of campaign successes.